Different Types of a Fundraising Letter
- May 12, 2023
- 2 min read
There are many different kinds of fundraising letters, each with its own purpose. It’s important to understand the difference between each type of letter in order to write an effective and persuasive one. In this article, we’ll cover the most common types of fundraising letters:
Dedicated fundraising letter
A dedicated fundraising letter is used to collect funds for a specific project or goal over a set period of time (often 1-3 years). This type of campaign can be used to raise money for new equipment, building facilities, endowment funding, and much more. When writing a dedicated fundraising letter, it’s essential to be clear about the purpose and timeline of your campaign. This will ensure that donors are aware of the urgency and will help to motivate them to give.
Recurring gift fundraiser letter
This type of fundraising letter is sent to supporters that may be interested in giving to your organization on a regular basis via automated payments. This is an ideal way to show support for your cause while also keeping your audience informed and up-to-date on the work that you’re doing. Recurring gift fundraiser letters should provide details about the benefits of this program for both the recipient and your organization, and then should clearly explain how they can sign up if they’re interested.
To increase the effectiveness of your donation request letter, always use a personal salutation. Addressing your recipients by name helps to personalize your appeal, and it will show that you care about each individual. This will make your fundraiser feel less like a mass mailing and more like an authentic, personal invitation to join your organization.
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