How to Write a Good Fundraising Letter
- May 12, 2023
- 1 min read
Fundraising letters communicate your nonprofit’s needs and tell readers how they can help. They’re an optimal opportunity to share your story, show donors how their gifts will make a difference, and gain support for your cause.
Begin with something that will captivate the reader, such as a bold question or statement. Then, present the issue your organization is trying to address by sharing a story and providing details about the people affected. Research has shown that people are more moved by the plight of a single person than by a generalized statement of need.
After outlining the problem and how your nonprofit plans to resolve it, give donors a straightforward explanation of what their contribution will accomplish. This allows them to easily determine whether or not your cause is one they want to support.
Close the letter by thanking donors and reminding them that their support is essential to your organization. This will reinforce their sense of need to act and help them to feel compelled to donate.
Individuals can also use fundraising letters to solicit donations for personal causes. For example, a student might send a letter asking for money to pay for tuition or an animal shelter might ask for donations to help cover medical expenses for its pets.
When writing your fundraising letter, be sure to sign it with your name or the name of a member of your organization. Adding a name to mailers has been shown to increase response rates by 30% - 140%.
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